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Example Marketing Essays

Search here to find a specific article or browse from the list below:

Minimising Threat of Downturn at M&S

It is considered that the strategy M&S should have adopted should have been based upon a more proactive approach. In this respect, there are two elements..

Marketing of Nicolites e-Cigarettes in India

This essay relates to the internationalisation of Nicolites, the company that produces Nicolites electronic cigarettes in the UK to the Indian market.

Example Marketing Plan for an App

SmartBackpacker is a paid crowdsourcing app that will provide travelers with up to date reviews, recommendations and tips from other travelers..

Various Models of Consumer Behaviour

This study uncovered that the field of consumer behaviour represents a broad ranging category where marketers seek to understand individual and group…

Service Marketing & Quality Frameworks

This report will explore several service marketing and quality frameworks, including; service marketing mix (7Ps), SERVQUAL…

Various Forms of Marketing Communication

It is considered that there are 3 main elements to the marketing communication mix: tools, media and messages (Baines & Fill, 2014). This essay…

Methods of E-Marketing

The spectacular development of the internet has triggered much interest in different areas such as marketing. Businesses are experimenting with…

Value Chain Portfolio

The objective of this portfolio is to identify were value from both the product and customer perspective and then consider how these identified values…

Apple Marketing Strategy

The strategy Apple follows is to create the best product which generates a better user experience with every new launch, which is why their focus is…

The Marketing Communication Process

The marketing communication process represents varied disciplines and tools that are composed of five elements…

Differences between B2B and B2C Marketing

This assignment explores how business-to-business (B2B) marketing differs from business-to-consumer marketing. It will define marketing for the purposes..

Successful Social Media Marketing Campaigns

The use of social media has increased exponentially, creating a fertile ground for platforms as a medium for advertising (Treadaway and Smith, 2012)

Starbucks Coffee Brand Strategy

Maintaining an effective brand image is a challenging task, where a company needs to maintain the sense of momentum without losing a sense of continuity…

Pennine Manor Hotel E-Marketing Strategy

This report will focus on the development of an e-marketing strategy for the Pennine Manor Hotel in Outlane, an established country house hotel

Strategic Marketing Planning Essay

Critically analyze the role of strategic marketing planning in relation to an organizations’ decision to enter new markets in a global…

John Lewis Social Media Strategy

The John Lewis Partnership is a well known British retailer that functions in the department store, supermarket sectors, insurance credit cards…

Maslow’s Four Theories of Motivation

This paper begins by presenting four theories of motivation; Maslow’s Hierarchy of Needs, Herzberg’s Two-Factor theory, Adams’ Equity theory and the Goal..

Millennium Dome Marketing Report

This Report traces the history of the London Millennium from its origins as a signature statement with which England proposed to enter the 21st century…

Marketing Strategy Report for NEXT PLC

The Next brand was established in 1982 and now has over 500 stores in the UK while also operating internationally with over 180 overseas stores.

Marketing Portfolio for Starbucks

The report examines and analyses a portfolio of advertisements from Starbucks. The main segmentation criteria used by Starbucks is psychographic…